Imperial Brands

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The supply chain landscape is very dynamic. Various internal and external factors influence it, it’s dependent on and driven by product supply and demand, and the finances associated with these. At one end of the supply chain is the consumer, while on the other end are factories, suppliers, retailers and distributors, connecting the two. The consumers who create the demand, can at any given time cause a change in this demand. Failure to adjust to this change due to a shortfall in the inventory, inefficient logistics or any other reasons can have a major impact across the whole supply chain. Making this a critical part of our business. A typical day of a Supply Chain Planner A key part of our supply planners’ daily role is to continually plan to mitigate any uncertainty and provide necessary transparency across the whole supply chain. Using historical and (near) real-time data on products and the market, they carry out a ‘what-if’ analysis of different scenarios and estimate different product portfolios, product supply and demand, in addition to strategies for the resulting trade-offs between top-line and operational performance to boost the company’s bottom line. A day also includes deciding when and where product(s) should be produced by considering factors like material, resource requirements, capacity utilisation in factories and at suppliers, cost trade-offs, shipment possibilities, and other constraints. It’s a varied role with many daily outcomes!