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Analyx is a pioneer in applying data science to marketing operations and creates value for its clients with Strategic Predictive Customer Insights. Since 2006, leading companies (including 10 of the DAX 40) have used Analyx solutions to optimise their data-driven decisions regarding product-marketing and marketing-spend-effectiveness.
The key driver of our rapid growth (30% revenue p.a.) is our SpendWorx product. It allows clients to significantly increase the effectiveness of their marketing and sales expenditures across all channels (on- and offline). Thereby we offer our clients customised web-based solutions (which they can run in-house or hosted by us) based on our standardised software platform.