Philip Kotler about FUJIFILM:
“Fujifilm is not only a storyteller, it is a story maker.
In fact FUJIFILM has been looking at the United Nations global goals for health and other things to see what the main valuable solutions would be for the world, looking at very specific things that are problematic and need solution.
In fact their whole reason for being is to contribute to society.
And therefore it attracts people in the company, who are very outer-directed.
They think about others not just about themselves which is the essence of being humanity and humane.”